The purpose of this IUSE working paper is to explore the impacts the Consumer Rights Directive and the proposal for an optional Common European Sales Law (CESL) have on the evolution of EU Consumer Law. The aim of both the directive and the Common European Sales Law is to boost consumer confidence, which is inevitable for cross-border transactions. The IUSE working paper, first, introduces the new legislative framework and, then, discusses, by relying on the results of behavioural economics about consumer contracts, whether consumer confidence in the internal market would be really enhanced by the adoption of such measures.